Why ISVs Choose the Honeywell Marketplace to List Their Apps

Why ISVs Choose the Honeywell Marketplace to List Their Apps

The Honeywell Marketplace is an online platform that enables both Honeywell and our Independent Software Vendor (ISV) partner ecosystem to meet and collaborate to deliver solutions to customers in the industries we serve. This online marketplace enables customers to find, learn about, purchase, and deploy solutions that meet their strategic needs. In the Marketplace, you will find solutions to address both simple and complex needs.

Why Honeywell Developed the Marketplace

While Honeywell is traditionally known for hardware like handheld computers, the company built the Marketplace to provide customers with comprehensive solutions. We realized hardware alone is not going to provide customers that end-to-end offering. The Marketplace gives us the platform to do that, and it sets Honeywell up to be a thought leader in this space. While enterprise technology increasingly delivers a consumer tech-like experience, in the software industrial space where Honeywell plays, we haven't seen this sort of marketplace from anyone.

Challenges of Being an ISV

Being an ISV can be a challenging proposition. With a recent survey conducted by Honeywell indicating that 51% of ISVs have 10 or fewer employees, there’s a lot of work to go around and many hats to wear. While most employees are apt to find inspiration in such an environment, some important things can still slip through the cracks. In fact, our survey found that 33% of ISVs identified lack of technical support as a top challenge in their businesses, followed closely by 32% who cited a shortage of marketing funds.

With scant resources and limited funding, the best of ISVs are often challenged with how to market their products and attract potential customers. The answer is often found by participating in a marketplace. ISV marketplaces, which include companies like Salesforce, Microsoft, and Honeywell, can provide ISVs with the exposure and support needed to compete in a crowded category and go to market with solutions that stand out.

Marketplace Provides a Flexible Approach

The Honeywell Marketplace also provides software vendors a flexible approach to building their applications and connecting with customers, which can lead to increased sales opportunities. The Honeywell Marketplace enables ISVs to manage their applications and solutions in one centralized, easy-to-use, and intuitive platform. Software vendors can conduct transactions directly through the online store to simplify ordering and deployment processes. The Honeywell Marketplace manages the billing process, which eliminates the need for software vendors to invest in costly back-end payment and invoicing systems.

Vendors who offer direct purchase and downloading from the Marketplace will have their apps reviewed by Honeywell software engineers, which includes a cybersecurity testing and validation process.

If you’ve got an app, submit it. We’ll review and publish it on the Honeywell Marketplace for our global audience to view and download. It’s that simple, and you’ll receive unprecedented marketing and technical support in the process.

As an ISV partner, you can provide solutions in the following industries:

  • Distribution Center/Warehouse
  • Education
  • Field Service
  • Government
  • Healthcare
  • Hospitality
  • Manufacturing
  • Post/Parcel Delivery
  • Retail
  • Utilities

Solutions can be found in a myriad of categories that include:

  • Asset/Inventory Tracking
  • Communication/Collaboration
  • Customer Relationship Management
  • Developer Tools
  • Direct Store Delivery (DSD)
  • Enterprise Asset Management (EAM)
  • Enterprise Resource Planning (ERP)
  • Honeywell Device Tools
  • Incident Management
  • Labor Management System (LMS)
  • Mobile Device Management/Enterprise Mobility Management/Unified Endpoint Management (MDM/EMM/UEM)
  • Navigation and Delivery
  • Picking/Replenishment
  • Point of Sale (POS)
  • Task/Workflow Management
  • Terminal Emulation
  • Transportation Management System (TMS)
  • Warehouse Management System (WMS)

Marketplace Is a Worldwide Online Channel

In the past, IT managers would spend countless hours researching and evaluating specific enterprise software solutions to solve their business challenges. The Marketplace streamlines that entire process – from searching to purchasing and deployment. Our customers want the same easy-to-use shopping and downloading options that they experience with consumer-focused mobile app stores.

With our Marketplace open to thousands, even hundreds of thousands of customers, differentiating your product won’t be easy but it will be rewarding. In addition to using the resources of the Marketplace and vendor sales teams to drive demand, you should also consider pursuing your own direct marketing and sales activities. Nobody knows your unique positioning like you.

Consider the Marketplace as another online channel, albeit a special one that may include commerce facilities for managing sales and subscriptions. If you are assessing plans to create a new app, review the competencies of multiple marketplaces to determine which offers the best combination of customer base, competitive landscape, and co-marketing partnership.

Getting Started with the Honeywell Marketplace

Are you interested in adding your existing application to the Honeywell Marketplace? Or, perhaps you are a first-time developer looking to get started?

Join the Marketplace to take advantage of these benefits:

  • Gain global visibility by taking advantage of Honeywell’s global brand recognition and reach.
  • Enhance your solution offering by collaborating with other developers in the ecosystem.
  • Utilize the automated lead management system to increase sales.
  • Improve the customer experience with online ordering, license provisioning, and billing management.

Click here to get started.

Barry J. Ewell

Barry J. Ewell is a Senior Content Marketing Communications Specialist for Honeywell Safety and Productivity Solutions. He has been researching and writing on supply chain topics since 1991.