Honeywell Featured on BlueStar Podcast TEConnect on the Topic of Evolving Trends in Retail
Barry J. Ewell
June 17, 2020
Honeywell is collaborating with our authorized North American distributors BlueStar, Ingram Micro and ScanSource, to bring you insights into application and technology trends that enable our channel partners and their customers to achieve business goals in these everchanging market dynamics.
Honeywell is featured in the BlueStar TEConnect podcast on the topic related to the Evolving Trends in Retail.
In this podcast episode of the “TEConnect Podcast” podcast series, hosts John Martin and Dean Riverman discuss retail trends with Karen Bomber, Honeywell’s Director of Industry Marketing and retail guru. During the interview, they discuss:
- Personalization of retail for improved online experience
- What tech solutions are taking off and how are they being used
- A few predictions about the future of retail
Here are a few takeaways from the podcast:
- Online Shopping has Accelerated Hyper-personalization
Retail hyper-personalization is becoming a critical part of the customer experience. Today, when someone talks about hyper-personalization, they mean efficiently using information to create intimate/personal customer shopping experiences. Hyper-personalization can vary from basic programs such as sending coupons to their customer list to the more advance programs which use predictive analytics which takes into account previous purchases, searches, online behavior and makes suggestions for future purchases.
- Retailers are Empowering Associates with Mobile Technology
Retailers are empowering their associates with mobile devices to aid in buy online pickup in store (BOPIS), curbside pickup, in-store communications, point-of-sale and more. With mobility, retailers are able to load a multitude of apps on the mobile devices to drive productivity and profitability.
- Future of Retail Moving Toward Contactless
There is a dramatic shift toward a true contactless environment with no touch scanning and ideas like instant checkout for apparel and soft goods with RFID tags. Robotics are being evaluated for retail replenishment and much more.
If you’d like to speak with a Honeywell Solutions Expert today regarding Honeywell’s line up of retail solutions for in-store retail call 1-800-934-3163.
Barry J. Ewell is a Senior Content Marketing Communications Specialist for Honeywell Safety and Productivity Solutions. He has been researching and writing on supply chain topics since 1991.